Ancillary voluntary benefits
Disability, accident, and critical illness offers trigger when the employee's debt load or medical bills make protection feel urgent.
Built for white-label broker partners
Turn employee financial moments into broker-owned enrollment growth.
MoreVoluntary gives every broker a branded growth engine that watches for vulnerability and victory in real time, then converts those moments into campaign engagement, AI outreach, and higher-margin policy conversations under the broker's own name.
3
high-margin revenue lanes surfaced in one branded workflow
24/7
scouting for debt-payoff, bill-shock, and coverage-gap moments
Fractional
billing tied to growth enrollments and actual AI usage
MoreVoluntary
white-label broker growth engine
Campaign response window
right after intent spikes
Broker outcome
warm conversations instead of cold follow-up
Employee moment
Student loan paid off
$425/month of freed cash flow detected.
Bill shock -> Accident / CI follow-up
Family gap -> Term top-off quote
Debt cleared -> Wealth Window handoff
Broker revenue engine
Three lines of revenue, one broker-owned experience
Cash-value life and wealth plays
The Wealth Window captures newly freed monthly cash flow and redirects it into premium individual policies before lifestyle inflation wins.
Coverage gap top-offs
Family structure, mortgage pressure, and thin employer coverage surface individual term and protection shortfalls the broker can close fast.
Campaign outcome
Stay in front of buying intent without chasing employees manually.
Campaign Manager turns the broker into the steady guide employees hear from at the exact moment they are ready to act. Instead of generic enrollment noise, the broker gets branded outreach that drives reply-ready conversations, meeting requests, and higher close rates from real-life financial triggers.
More booked conversations
Launch branded campaigns the moment an employee becomes vulnerable or financially freed up.
Better timing
Nurture sequences keep the broker present between enrollments so intent does not cool off.
One brand, many channels
Email, chatbot, and voice outreach all reinforce the broker's own white-label presence.
Value-based billing
Pay from lift, not from hope.
The platform cost stays a fraction of the value being created: an editable share of growth enrollments plus the AI usage that actually happened that month.
Growth-sales share: editable, default 2% of broker growth wins
AI usage: charged only when bill scans, outreach, ingestion, or chatbot work is performed
GA controls: credits, surcharges, and reconciliation adjustments stay manageable